NWA-Based Manufacturing Company Ushers in New Era with New Campus and Name

News provided by Kiefer Sage

ROGERS, Ark., Sept. 25, 2025 — Assembled Products Corporation is proud to announce a new chapter in the Rogers-based company’s history. The innovative manufacturing and assembly company is rebranding as Kiefer Sage, a name that honors the company’s history while embracing its future, and is celebrating its move into a new, expanded Rogers facility with a ribbon cutting.

Founded by Bill Sage more than 40 years ago and now led by his daughter, President Erin Kiefer, the company builds purposeful products and solutions that impact communities worldwide. Guided by empathy and innovation, Kiefer Sage delivers solutions for first responders and people with limited mobility to make their lives better. This transformation marks a bold new era as the company moves into a state-of-the-art campus that brings all operations under one roof, strengthens its leadership team, and positions the business for continued growth. As part of this evolution, Kiefer Sage is launching a new co-assembly service, opening its doors to innovators and businesses seeking a trusted U.S.-based production partner.

“Kiefer Sage is rooted in the same values that started this company in Rogers more than 40 years ago,” said Erin Kiefer, President. “We’re building on that proud history with a new name, a new home, and new opportunities to create solutions that improve lives, support jobs, and serve customers here in Arkansas and around the world.”

Kiefer Sage is proud to call itself an Arkansas native. Founded in Rogers in 1983 by Bill Sage and inspired by his grandmother’s need for easier mobility, Sage created the world’s first electric shopping cart, Martcart™, making independence more accessible for millions of shoppers in retailers such as Home Depot, Walmart, BJ’s and Trader Joe’s. In the years since, the company developed Spraymaster™, a central cleaning system used by leading businesses from Chick-fil-A to the San Diego Zoo, and Jotto Desk®, the first mobile office desk for first responders. Today, Jotto has grown into a leader in total vehicle mounting solutions, delivering equipment and mobile solutions that professionals rely on.

During a visit to Kiefer Sage’s Rogers facility, Congressman Womack said, “What I really appreciate more than anything is the quality of the premises, the quality of the employees that are out there on the floor doing this work, the conditions under which they work, and the contributions they are making to the greater Rogers and Northwest Arkansas economy and the world. Sitting down with management and listening to their vision and what they want to do with this company and where they want to take it should be a source of inspiration for everybody. This is an American story here that is unfolding, and I am just so pleased that it is right here in the middle of the town where I’ve been a mayor and I’ve lived for all these years.”

The rebrand to Kiefer Sage isn’t just a new name — it’s a signal of how the company will continue to innovate for customers, suppliers, and communities. Kiefer Sage has consolidated its 150-person workforce into one campus in Rogers. The move will boost collaboration, efficiency and future growth while delivering measurable sustainability gains, including a 42% reduction in utility expenses and more than 4,000 fewer truck miles each year.

Driven by her vision for future growth, President Erin Kiefer brought new leadership to guide the company’s next chapter, led by CEO Justin Sparks, formerly an executive at Tyson Foods and recognized on the Arkansas Business ‘Forty under Forty’ list.

“This is more than a rebrand—it’s a transformation,” said Justin Sparks, CEO of Kiefer Sage. “By bringing our leadership, talent, and production together under one roof, we’ve built the foundation for the next era of growth. We’ve redefined our go-to-market strategy, strengthened our team with both seasoned and new talent, and positioned Kiefer Sage as a world-class assembly partner right here in Arkansas. This moment is about honoring our legacy while boldly expanding what’s possible for the future.”

Alongside the debut of its new corporate identity, Kiefer Sage is opening its doors to new partners with the launch of co-assembly services. The company offers expertise in design, assembly, logistics, and scalable production to companies reshoring production and seeking a reliable U.S.-based partner. Innovators, startups, and established businesses are invited to bring their products into Kiefer Sage’s U.S.-based ecosystem, where ideas can be transformed into market-ready solutions. The company has already begun work with its first client and is accepting new partners. Learn more at www.kiefersage.com.

About Kiefer Sage

At Kiefer Sage, we build businesses that provide solutions for overlooked and undervalued markets. Founded in Rogers, Arkansas in 1983, Kiefer Sage began with a family’s desire to help a grandmother with limited mobility get to the store. From the world’s first electric shopping cart, Martcart™, to Spraymaster™ and the mobile solutions now known as Jotto Desk®, Kiefer Sage has a history of practical innovation. Our Assembled Products Corporation segment partners with companies to co-assemble products and bring innovations to life. Today, Kiefer Sage is a holding company building an innovative ecosystem around owned brands, client products, and manufacturing capabilities. We continue to create American jobs in Arkansas while meeting the needs of customers worldwide.

Contact: Mallorie Mata

Source: Kiefer Sage