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Wall St War Room

October 2, 2025

Inspired by Realtree’s iconic camouflage and Harley‑Davidson’s call to adventure, this capsule collection is made to disappear into the wild or stand out on the road.

MILWAUKEE, Oct. 2, 2025 — Harley‑Davidson (NYSE:HOG) and Realtree® launch Get Lost, a limited‑edition apparel collaboration that fuses the raw spirit of the open road with the ruggedness of the outdoors—designed for those who live untamed.

Uniting two icons of American grit, H‑D® x Realtree® transforms classic styles into gear built for the freedom to blend in when wanted and stand out when one doesn’t.

Harley-Davidson logo

Collection overview

From hoodies and jackets to graphic tees and workwear‑inspired pants, every style is designed with purpose—made to transition seamlessly from the outdoors to everyday life. The capsule uses an authentic Realtree APG camouflage pattern that merges hardwoods, pine thickets, prairies and river bottoms in a lighter, more neutral palette. Each piece is finished with Harley‑Davidson details, bringing together craftsmanship, utility, and style.

Highlights from the line

  • H‑D® x Realtree® APG Long Sleeve Shirt — Mens snap‑front shirt made from heavyweight cotton twill washed for softness. Features a hidden snap‑down collar, shirttail hem and embroidered H‑D Bar & Shield at the chest. Available in men’s sizing.
  • H‑D® x Realtree® APG Switchback Adjustable Cap — Unisex low‑profile cap in breathable cotton twill with branded metal slider for adjustment. Features authentic Realtree APG pattern and embroidered Harley‑Davidson graphics.
  • H‑D® x Realtree® APG Twill Jacket — Available for men and women. Built from heavyweight cotton canvas with polyfill quilted insulation, roomy pockets, an inside zip pocket and a quilted hood for added warmth.
  • H‑D® x Realtree® APG Utility Cargo Pant — Women’s rugged cotton twill cargo pants with a relaxed fit, utility loop and multiple pockets including a side cell‑phone pocket.

Beginning October 2, the Harley‑Davidson® x Realtree® collection is available at h-d.com/realtree and in Harley‑Davidson® dealerships across the United States.

About Harley‑Davidson

Harley‑Davidson, Inc. is the parent company of Harley‑Davidson Motor Company and Harley‑Davidson Financial Services. Our vision: building our legend and leading our industry through innovation, evolution and emotion. Our mission: more than building machines, we stand for the timeless pursuit of adventure — freedom for the soul. Since 1903, Harley‑Davidson has defined motorcycle culture with an expanding range of distinctive and customizable motorcycles along with accessories, riding gear and apparel. Harley‑Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. Learn more at www.harley-davidson.com.

SOURCE Harley‑Davidson