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Wall Street Conservative

October 13, 2025

Cruise Planners Travel Franchise Unveils Fresh Marketing Tools to Inspire Travel & Connect Clients with Advisors

CORAL SPRINGS, Fla., Oct. 13, 2025 — Cruise Planners, the nation’s largest home-based travel advisor franchise network, unveiled several new franchise marketing initiatives during its annual convention. The company’s award-winning marketing program inspires travel, provides exclusive offers, and streamlines the advisor-client experience. These enhancements are part of the free marketing support included with Cruise Planners franchise ownership.

Highlights include:

  • New corporate, mobile-first website that connects travelers with advisors by trip type and features a robust “Get Inspired” section with blogs, videos and travel offers.
  • New advisor websites that align with the corporate site but allow customization to showcase advisors’ specialties, special offers and booking tools.
  • “Timeless Romance” brochure — a new travel guide for couples, honeymoons, anniversaries and destination weddings that positions advisors as experts in romance travel planning.
  • Port Shopping Program — exclusive shopping perks and discounts for clients in popular cruise ports, redeemable through MyTrips accounts.
Cruise Planners Executive Team
Cruise Planners Executive Team: Chief Information Officer, Brian Shultz; Chief Operations Officer, Theresa Scalzitti; Founder and CEO, Michelle Fee; and Chief Strategy Officer, Scott Koepf.

New corporate website: Cruise Planners is launching a redesigned, modern, mobile-first corporate website built to quickly connect travelers with a Cruise Planners advisor. New visitors will be paired with an advisor based on trip type — such as cruises, tours, or resorts — making it easier to find a travel advisor for specific needs. The site also features an expanded “Get Inspired” section with curated content and travel offers.

New advisor websites: Advisors will soon receive redesigned, customizable websites that mirror the corporate look and feel while enabling personalization for each advisor’s specialties. The sites include travel-inspired visuals, streamlined navigation, special-offer integrations, and vacation search tools to help advisors showcase expertise to clients and prospects.

Timeless Romance — a new travel brochure for couples: The new romance travel brochure focuses on honeymoons, anniversaries, destination weddings and romantic getaways, highlighting cruises, resorts and unique experiences while positioning Cruise Planners advisors as specialists in couples travel planning.

Port Shopping Program: Clients will gain access to exclusive shopping perks at participating stores in popular cruise ports across the Caribbean, Alaska and Hawaii. Offers — including discounts and free gifts — will be available through clients’ MyTrips accounts and can be redeemed on a mobile device at participating retailers.

“Each year at convention, we roll out fresh tools and programs to help our advisors stand out with customers and prospects — and this year is no different,” said Michelle Fee, Founder and CEO of Cruise Planners. “Our redesigned corporate website, along with upcoming new advisor websites, will provide the added visibility and business platform our advisors need to drive their success.”

Company Background

Cruise Planners was founded in 1994 and is the nation’s largest home-based travel agent franchise network. The company supports a nationwide network of more than 3,000 franchise owners by providing innovative marketing programs, proprietary booking and technology tools, professional development, and hands-on training from industry leaders. Recognized as a low-cost franchise opportunity, Cruise Planners has been ranked the No. 1 travel franchise by Entrepreneur magazine for 18 consecutive years and has received awards from Franchise Business Review and others.

Visit www.cruiseplanners.com for more information, or see the franchise opportunity at www.cruiseplannersfranchise.com.

SOURCE: Cruise Planners Franchising, LLC