Once Upon a Charm Unveils Whimsical New Eyewear That Reimagines Glasses for Girls
The brand stands at the intersection of beauty, advocacy, and healthy vision, blending charming frames with a deeper purpose: empowering children through early diagnosis and joyful self-expression.
SEATTLE, Oct. 7, 2025 — Once Upon a Charm, a new children’s eyewear brand, is redefining how girls experience glasses, turning them from something they have to wear into something they treasure.
The collection features softly detailed frames and a patent-pending system of hand-painted, one-of-a-kind charms that gently snap onto the temples. Each charm was originally sketched by founder Hayley Martin, then molded and hand-painted to create tiny, wearable works of art as unique as the child who wears them.
The launch collection offers high-quality children’s frames sized for girls ages 4 to 9. Frames are priced at $250 and ship with a protective case and two sets of interchangeable charms (additional charms sold separately). The company also provides prescription lens services so families can submit a child’s prescription and receive glasses ready to wear out of the box.
Behind the whimsy is a mission to raise awareness of undiagnosed vision conditions in children. According to the American Optometric Association, roughly 1 in 4 children has an undiagnosed vision problem — conditions that are often highly treatable when identified early, yet can be mistaken for learning or behavioral issues.
“When my daughter was 4, a comprehensive eye exam revealed she had challenges with depth perception, eye teaming, and tracking,” says Hayley Martin. “Thanks to early detection and vision therapy, she gained skills and confidence before kindergarten even began. That experience inspired me to create glasses that kids want to wear and to help other families spot vision issues early.”
Dr. Katie Hash (OD, FOVD), a brand ambassador for Once Upon a Charm, adds: “Vision is more than clarity; it’s how the eyes and brain work together. These foundational visual skills develop with time, and early identification and intervention can prevent vision problems from affecting a child’s learning and performance in school and sports.”
Martin also prioritized safety. “The European Union has stricter material standards than the U.S., and we chose to meet those rigorous guidelines because I want our products to be not only beautiful but so safe that I’d feel confident putting them on my own child,” she says.
For more information and vision-health resources, visit OnceUponaCharmEyewear.com.
About Once Upon A Charm Eyewear
Once Upon a Charm was founded to make glasses girls love and want to wear while helping families uncover vision challenges before they become barriers to learning. The U.S. startup is the passion project of a former Microsoft executive turned mompreneur dedicated to disrupting children’s eyewear, one charm at a time.
Photos by Gaby Cavalcanti Photography for Once Upon a Charm.
Press Contact: Jason Myers, 412-580-1812, https://onceuponacharmeyewear.com/
SOURCE: Once Upon A Charm Eyewear