Crunch Franchise Brings State-of-the-Art Crunch 3.0 Gym to Austin, Texas
Crunch Austin West Parmer Lane will feature the innovative Crunch 3.0 design for an elevated gym-goer experience
AUSTIN, Texas, Dec. 31, 2025 — Crunch Fitness today announced the upcoming opening of Crunch Austin West Parmer Lane in Austin, Texas. The $6 million, 45,000-square-foot state-of-the-art fitness facility will open its doors in Summer 2026. Operated by Crunch Fitness franchisee The Undefeated Tribe, Crunch Austin West Parmer Lane will be located at 1700 West Parmer Lane in the former Hana World Market next to Goodwill, Subway and Chase Bank, creating a new fitness offering for residents of Austin.
Crunch Austin West Parmer Lane will reflect the new Crunch 3.0 design, combining modern aesthetics with enhanced functionality to deliver an upgraded fitness experience. Fusing fitness with entertainment to make serious exercise fun, Crunch Austin West Parmer Lane will offer:
- Expanded strength and functional training areas
- Top-quality cardio and strength training equipment
- Power half-hour circuit training
- Personal training
- Olympic lifting platforms
- Group fitness studio
- Hot Yoga studio
- Ride cycling classes
- Advanced HIIT classes
- TRX®
- Functional HIITZone™ training area with indoor turf
- Relax & Recover® services — tanning, HydroMassage® beds, red light therapy
- Kids Crunch babysitting
- Full-service locker rooms with showers and a sauna
Founded in 2018 by Tony Hartl, The Undefeated Tribe is one of the fastest-growing franchises within the Crunch Fitness system and was selected as Crunch’s Franchise of the Year for its unique accomplishments and excellence in business performance, community service and brand involvement. The Undefeated Tribe currently operates 41 gyms and plans to have 100 locations open across Texas, Oklahoma, Minnesota, New Mexico, and Missouri by 2028. Crunch Austin West Parmer Lane is the franchise’s seventh location in the Austin area.
“We are so excited to bring the Crunch Fitness brand to West Parmer Lane and offer outstanding and affordable fitness,” said Hartl. “With world-class equipment and amenities, round-the-clock hours and memberships that start at $9.99 per month, we can’t wait to open our doors to Austin residents.”
Crunch Fitness ranked #1 in the fitness category for the second year in a row and #32 overall in the annual Entrepreneur Franchise 500® — the world’s most comprehensive franchise ranking. Crunch was also recognized on the annual Inc. 5000 list of America’s fastest-growing companies. The brand continues to expand nationwide and introduce innovative offerings for its members.
Prospective members can visit info.crunch.com/rate-reservations for a chance to win a one-year all-access membership and to lock in the Founding 500 rate. The first 500 members will join for only $1 down and receive their first month free, plus a one-hour personal training session, a gym bag, water bottle, and t-shirt.
Crunch Austin West Parmer Lane will be inviting over 100 individuals to join the team to help their community experience fitness, wellness, relaxation, and recovery. Crunch is searching for managers, group fitness instructors, personal trainers, customer service representatives, facility technicians, and babysitters. Interested applicants can apply at https://www.epiccrunchjobs.com/.
About Crunch
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all kinds of people with all types of goals, exercising in different ways and working out together. The brand is renowned for creating one-of-a-kind group fitness classes and unique programming for its diverse membership. Headquartered in New York City, Crunch serves three million members with over 500 gyms worldwide in 41 states and the District of Columbia, as well as in Australia, Canada, Costa Rica, Portugal, Puerto Rico, Spain, and India. Crunch is rapidly expanding across the U.S. and around the globe.
Source: Crunch Fitness