Top Crunch Fitness Franchisee Nears 100 locations with opening of State-of-the-Art Facility in Dr. Phillips, FL
TAMPA, Fla., Dec. 31, 2025 — CR Fitness Holdings, the nation’s leading and fastest-growing franchisee of Crunch Fitness, today announced the grand opening of Crunch Dr. Phillips, its 61st location in Florida. The new club is located at 7506 Dr. Phillips Blvd, Orlando, FL 32819 (formerly World of Decor) and opens December 31 at 5:00 AM. The 37,000+ square-foot facility represents a $5 million investment and brings Crunch’s premium fitness experience to Dr. Phillips for the first time.
Crunch Dr. Phillips is a new 3.0-format location designed to deliver an upscale, full-service fitness destination. The club features top-of-the-line cardio and strength equipment, Olympic squat racks, a group fitness studio, infrared sauna, hot studio for yoga and Pilates, boxing classes, performance turf, dry saunas, HydroMassage®, tanning, and the HIITZone™. Spacious modern locker rooms are included to ensure member comfort and convenience.
As a special grand-opening offer, new members can join for $1 plus receive the first month free. For more information, visit CrunchDrPhillips.com.
“Crunch Dr. Phillips marks another strong step in our Florida growth,” said Tony Scrimale, CEO of CR Fitness Holdings. “This 3.0 location elevates the member experience with upgraded amenities, cutting-edge equipment, and an energetic environment designed to bring the community together.”
CR Fitness Holdings is on track to operate 100 locations nationwide by 2026. The leadership team — Vince Julien, Geoff Dyer, Jeff Dotson, and Tony Scrimale — currently operates 93 locations across Florida, Georgia, North Carolina, Texas, and Tennessee, with plans to expand into Arizona.
About CR Fitness Holdings, LLC
CR Fitness Holdings, LLC is the leading franchisee of Crunch Fitness, with more than 150 years of combined experience in the fitness industry. The company’s expansion across the U.S. reflects its commitment to providing accessible fitness experiences that combine high-quality equipment, a fun atmosphere, and exceptional value.
About Crunch Fitness
Crunch believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of “No Judgments.” Crunch serves a diverse fitness community and is known for one-of-a-kind group fitness classes and unique programming. Headquartered in New York City, Crunch serves more than three million members with over 500 gyms worldwide across 41 states and multiple countries, and is rapidly expanding.
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Source: CR Fitness Holdings, LLC.