Caldwell® Expands the ClayCopter™ Platform with a New Family of Products
Columbia, Mo., Jan. 19, 2026 — American Outdoor Brands, Inc. (NASDAQ Global Select: AOUT), an innovation company that provides product solutions for outdoor enthusiasts, today announced a major expansion of the Caldwell® ClayCopter™ platform, introducing a new family of ClayCopter™ products led by the all‑new ClayCopter Surface‑to‑Air™ Launcher. The company will debut these new products and display the entire ClayCopter™ platform at SHOT Show 2026 in Las Vegas, January 20–23, at Booth #11860.
Introduced in 2025 as a breakthrough alternative to traditional targets, the original ClayCopter™ is an ultra‑portable target system featuring a powerful, lightweight motorized handheld launcher that shoots single or double biodegradable discs (ClayCopter™ targets) to distances of up to 100 yards. With today’s announcement, ClayCopter™ has evolved into a scalable platform designed for every level of shotgun target shooter — from entry level to competitive and commercial range operators. The expanded ClayCopter™ ecosystem now includes differentiated launchers, advanced targets, smart accessories, and digital integration via the new Caldwell Clays™ App.
Introducing the ClayCopter Surface‑to‑Air™ Launcher (MSRP $549.99)
At the center of the expanded lineup is the ClayCopter Surface‑to‑Air™ Launcher, a hands‑free, portable, ground‑based launcher that delivers varied target presentations — incoming, crossing, wobbling, and oscillating — to elevate shotgun target shooting sessions. The Surface‑to‑Air™ integrates with the Caldwell Clays™ App to wirelessly control multiple launchers using proprietary, interactive Touch‑to‑Launch technology.
- Portable / Hands‑Free: Compact, lightweight (under 10 lbs.), easy to transport, and freestanding for hands‑free operation.
- Advanced Functions: Wirelessly connect from up to 100 yards away using the free Caldwell Clays™ App. Control up to 10 launchers simultaneously and access Touch‑to‑Launch, Hands‑Free Voice Launch, preset target pairs, flurries, and more.
- Wireless: Includes both app control and a wireless RF remote for phone‑free launching.
- Li‑ion Battery Included: Battery pack provides more than 300 launches per charge, shows remaining charge level, and is compatible with Caldwell electronic launchers.
- Selectable Target Options: Launch singles or pairs with optional randomized wobble and oscillating functions.
- 50‑Target Hopper Capacity: Works with all ClayCopter™ targets, including 90mm and 110mm sizes.
- Night‑Time Ready: Built‑in UV lights charge ClayCopter UFO™ targets for glow‑in‑the‑dark shooting.
The company also unveiled a lineup of fully compatible ClayCopter™ products, including new targets, accessories, a proprietary app, and a handheld, pull‑cord powered launcher:
Caldwell Clays™ App (free on App Store and Google Play)
The Caldwell Clays™ App serves as the digital control center for Caldwell ground‑based smart launchers, linking multiple launchers (including ClayCopter Surface‑to‑Air™ and Claymore Connect™). Users can connect up to 10 launchers from ranges up to 100 yards, mix and match launcher types, build custom sporting clays, skeet, or trap courses, and enable features such as Touch‑to‑Launch, Hands‑Free Voice Launch, and preset pairs, patterns, and flurries.
ClayCopter Rip‑Launcher™ (MSRP $99.99)
The pull‑cord ClayCopter Rip‑Launcher™ delivers the ClayCopter™ experience without batteries. Pull the self‑winding cord to launch targets up to 80 yards. This compact handheld launcher fits in a standard range bag and can throw singles or pairs; it is compatible with all ClayCopter™ targets.
Expanded ClayCopter™ Target Options
All ClayCopter™ targets are made from natural, biodegradable materials that break down faster than traditional clay targets, are lighter for easier shipping and transport, and are more break‑resistant when handled — they break when shot, not when dropped. New options include:
- ClayCopter UFO™ Targets (MSRP $17.99): Luminescent targets that glow in the dark for night shooting. They burst like glowing fireworks when hit and are UV‑charged automatically by the Surface‑to‑Air™ launcher or the ClayCopter UFO™ Charger dispenser.
- ClayCopter Stealth Drone™ Targets (MSRP $14.99): Simulate spinning propeller blades and provide a high‑contrast or more challenging presentation in bright or shaded conditions.
- ClayCopter XV™ Targets (MSRP $14.99): A refined propeller design and lighter weight that accelerates faster and delivers enhanced movement in wind.
Accessories: A growing range of accessories — including target dispensers, ground stakes, UFO chargers, and carrying cases — will support varied ClayCopter™ setups for recreational and professional use.
About Caldwell®
Caldwell® is a leading shooting accessory brand within the American Outdoor Brands, Inc. portfolio. Trusted by firearms owners for over two decades, Caldwell® focuses on innovation to “Eliminate the Variables That Make You Miss™.” For more information on Caldwell® products, including the Caldwell Clays™ App and the full family of smart launchers, visit https://www.caldwellshooting.com/claycopter.
About American Outdoor Brands, Inc.
American Outdoor Brands, Inc. (NASDAQ Global Select: AOUT) is an innovation company providing product solutions for outdoor enthusiasts across hunting, fishing, camping, shooting, outdoor cooking, and personal security and defense. The company produces products under brands including BOG®, BUBBA®, Caldwell®, Crimson Trace®, Frankford Arsenal®, Grilla Grills®, Hooyman®, Imperial®, LaserLyte®, Lockdown®, Old Timer®, Schrade®, Tipton®, Uncle Henry®, ust®, and Wheeler®. For more information, visit aob.com.
Media Contact
Jarrod Grove, Senior Marketing Manager
p: 573.347.6445
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Source: American Outdoor Brands, Inc.