Audien Hearing Launches the Atom X, the World’s First Hearing Aids with Touchscreen Controls: No Tiny Buttons, No Apps, No Hassle

The Atom X solves industry-wide pain-points, delivering simplicity, comfort, and care.

SCOTTSDALE, Ariz., Sept. 17, 2025 — Audien Hearing, the leading over-the-counter (OTC) hearing aid brand, proudly announces the launch of the Atom X, the world’s first touchscreen-controlled hearing aid. Redefining usability, discretion, and personalization for the more than 1 billion people experiencing hearing loss, the in-ear Atom X addresses major pain points of traditional hearing aids. No apps, no tiny buttons, no hassle — available without a prescription for $389.

Many hearing aid users struggle with reduced dexterity, age-related vision changes, and memory shifts — factors that make complex controls difficult to operate. Beyond the advanced electronics inside the earbuds, the Atom X’s CaseControl integrated touchscreen lets users adjust volume, switch environmental modes, and monitor battery levels with a simple tap on the charging case.

The Atom X also tackles the number one reason people stop using hearing aids: early rejection due to difficulty adjusting to a new sound experience. Its Comfort Mode helps new users acclimate to amplification and gives existing users a gentler listening profile when they want a break. The Atom X offers several proprietary sound setting modes optimized for everyday environments:

• Comfort Mode: Softens high-frequency sharpness and overall intensity for a soothing sound profile.
• Conversation Mode: Optimized for speech clarity, enhancing high-frequency consonants critical for understanding.
• Crowd Mode: Reduces background noise while maintaining focus on speech for busy environments like restaurants.
• TV Mode: Amplifies TV audio and enhances voices from the screen while minimizing ambient distractions.

Users can stream audio via Bluetooth and simultaneously adjust how much ambient sound they hear using the touchscreen’s Transparency control, preserving spatial awareness and safety during walks, conversations, or daily routines.

Extensive ergonomic research informed the Atom X’s discreet in-ear design for all-day comfort across a range of ear sizes, including people who typically find earbuds too bulky or irritating.

“With the Atom X, we set out to reinvent the way everyone interacts with hearing aids,” said Ishan Patel, CEO of Audien Hearing. “We put the insights learned from one million users into a product that addresses the biggest challenges to hearing health. The Atom X makes powerful hearing support feel effortless, from the moment someone opens the case to when they rejoin conversations with ease.”

Technical specs and features include:

• Battery: Up to 48 hours of total listening time with the case
• Noise / Feedback Cancellation: Yes
• Volume Levels: 10
• Built-in UV Cleaning: Yes
• Bluetooth: Yes (optional for streaming and hands-free calling)

Untreated hearing loss is linked to cognitive decline, depression, and social withdrawal. More than one billion people globally are at risk for hearing loss due to unsafe listening practices, according to the World Health Organization (WHO), and hearing health is an important step for aging well.

The Atom X hearing aids ship with a charging case, USB-C cable, power adapter, cleaning brush, six replacement buds, and a wax guard kit. They are available now on Amazon and Audien’s website. Consumers can also purchase the $389 devices at Walmart (in-store and online) later this month, and at Walgreens (in-store and online) in November.

About Audien Hearing
Audien Hearing is the No. 1-selling OTC hearing aid brand globally, serving more than one million online customers and carried by thousands of major U.S. retail stores. Founded by three grandsons inspired by their grandparents’ hearing struggles, Audien’s mission is to remove barriers to hearing health — helping people hear clearly, connect deeply, and live freely. Learn more at audienhearing.com.

SOURCE Audien Hearing