Consumers’ Research Campaign Warns Chubb Insurance is Pushing a Political Agenda

WASHINGTON, Oct. 1, 2025 — Today, Consumers’ Research launched a new seven-figure campaign exposing insurance giant Chubb for using its market power and resources to push a political agenda on the American people.

Will Hild, Executive Director of Consumers’ Research, said: “Chubb Insurance has chosen to focus on political and social agendas instead of focusing on serving its customers. It’s clear Chubb thinks it’s immune to being held accountable for its woke ways, but we’re not going to let them get away with it. The American people deserve to know what Chubb really stands for.”

The Consumers’ Research campaign features a national television ad alleging Chubb’s support of policies described by the organization as climate extremism, radical gender ideology, and prioritizing diversity, equity, and inclusion (DEI) as the “foundation” of company culture. Consumers’ Research will also deploy billboards and digital ads in Washington, D.C., New York City, and parts of New Jersey where Chubb is headquartered.

Hild added: “Chubb Insurance is all-in on pushing radical woke ideology. CEO Evan Greenberg openly opposes basic protections for women’s spaces, attacks democratic laws, continues to embrace DEI, and props up groups that expose kids to dangerous transgender activism. On climate, Chubb has a history of weaponizing insurance coverage to hurt America’s energy industry, cutting support for coal and natural gas to chase leftist climate fantasies. Woke corporations like Chubb are going to extremes and ordinary Americans are paying the price.”

For more information, visit WokeChubb.com. The TV ad can be viewed here. Hild launched the Consumer First initiative in 2021 to expose companies that place politics above consumer interests.

About Consumers’ Research

Consumers’ Research is an independent educational 501(c)(3) nonprofit organization whose mission is to increase the knowledge and understanding of issues, policies, products, and services of concern to consumers and to promote the freedom to act on that knowledge and understanding. Consumers’ Research believes that the cost, quality, availability, and variety of goods and services used or desired by American consumers—from both the private and public sectors—are improved by greater consumer knowledge and freedom.

SOURCE: Consumers’ Research