Dentist, Entrepreneur, and Dad, Dr. Sulman Ahmed, Launches ToothScience to Set a New Standard in Oral Care
DALLAS, Oct. 15, 2025 — Dr. Sulman Ahmed, Founder and CEO of DECA Dental Group and a nationally recognized leader in dentistry, today announced the launch of ToothScience™, a clinician-founded oral wellness company committed to setting a new standard in oral care.
The inspiration for ToothScience began in Dr. Ahmed’s dental chair. After completing a young patient’s exam, the child’s mother held up a complimentary toothpaste sample and asked, “Is this really the best for my child?” That question lingered with Dr. Ahmed for years.
Later, as a father, the same concern struck him at home when he saw his daughter using colorful, sparkly, overly sweet toothpaste. “As both a dentist and a dad, I realized I couldn’t justify many of the ingredients I was seeing. We’d never accept this in our food, skincare, or other wellness products. So why were we settling in oral care?” said Ahmed.
Determined to create something better, Ahmed partnered with scientists, formulators, and clinicians over three years to develop ToothScience — a line of science-backed, thoughtfully formulated oral care products with the clinically proven ingredients the mouth needs, and fewer of the ones it doesn’t.
ToothScience products are:
- Clinician-founded, led, and developed
- Science-backed with clinically proven ingredients
- Thoughtfully formulated: naturally flavored, dye-free, alcohol-free, gluten-free, paraben-free, cruelty-free, and non-GMO
The brand launched with three toothpastes — Daily Care, Kids Care, and Sensitivity — with a broader vision to build a comprehensive system for Whole Mouth Health. Additional products are already in development.
“My vision for ToothScience is to equip people with an oral wellness system that is safe, effective, and intuitive. But my ambition extends further — I want to change the way people think about their mouths and help them recognize that oral health is a vital cornerstone of overall health,” said Ahmed. “Real behavior change will come when people understand the what, why, and how of Whole Mouth Health. As clinicians, we pledge to put our patients first. ToothScience extends that commitment to everyday care.”
Availability: ToothScience is now available at www.ToothScience.com.
ABOUT TOOTHSCIENCE
Founded by Dr. Sulman Ahmed, ToothScience is an oral wellness brand bringing a clinical perspective to everyday care. With thoughtfully formulated, science-backed solutions designed for Whole Mouth Health, ToothScience is redefining oral care with a simple purpose: healthier people through healthier mouths.
SOURCE: ToothScience