EDEN CEO Ben Phillips to speak at HARDI Focus Conference 2025
The Instant Quote innovator equips HVAC contractors to close more sales through transparent pricing and full rebate information.
SEATTLE, Sept. 4, 2025 — EDEN, a pioneering digital sales enablement platform in the home services industry, announces that co-founder and CEO Ben Phillips will be a featured speaker at the Heating, Air-conditioning & Refrigeration Distributors International (HARDI) Focus Conference 2025.
Phillips will lead a session titled “Adapting to Modern Consumer Behavior and Unlocking Growth Through Smarter Incentive Strategies,” offering distributors practical insights to help dealers increase sales and remain competitive in a rapidly changing market.
Specifically, Phillips will discuss how HVAC contractors can highlight rebates and tax credits for end users, emphasize monthly cost comparisons, and leverage digital behavior trends to capture consumer attention. He will also address how AI-powered search is transforming customer discovery and outline strategic steps distributors can take to ensure their products and services rank highly in customer searches.
“Homeowners are changing the way they search and shop, and they navigate an overwhelming amount of information before making a purchase,” said Phillips. “If we can simplify their decision process—clarifying incentives and presenting affordable monthly options—we can dramatically improve conversion rates for our contractors and distributors.”
“The best sales strategies today focus not just on closing a deal, but on building trust in a crowded market,” Phillips added. “By adapting to these changes, contractors can help homeowners feel confident in their choices and strengthen long-term customer relationships.”
The HARDI Focus Conference 2025 will be held Sept. 9–11 at The Royal Sonesta Hotel in New Orleans. The annual event brings together industry leaders to discuss innovation, market trends and growth strategies for the HVACR distribution sector. For more information about the conference, visit https://hardinet.org/focus-conference/.
For more information about EDEN, visit https://www.e-denhomes.com/.
About EDEN
EDEN’s mission is to empower contractors across the home services industry with innovative technology that helps them grow their businesses and provide exceptional customer experiences. Founded in 2021 and based in Seattle, the startup provides a digital sales enablement platform that enables contractors to streamline sales, increase close rates, and promote high-efficiency systems. EDEN supports both contractor success and sustainability, benefiting homeowners and the environment alike. For more information, visit https://www.e-denhomes.com/.
Source: EDEN