Meala Expands into Baked Goods Category with a Single Ingredient Egg Replacer

This innovative texturizing protein is delivering the full functionality of egg while ensuring cost and supply stability for the baking industry.

Haifa, Israel, Sept. 15, 2025 — Food-tech innovator Meala FoodTech, Ltd. has unveiled Groundbaker™, a clean-label, single-ingredient pea protein that replicates the multi-functional performance of eggs in bakery applications. Groundbaker™ enables manufacturers to reduce costs, decrease reliance on unstable egg supplies, and simplify formulations. The ingredient streamlines production while ensuring consistent quality across the baking industry.

Industry context

The baking industry continues to depend heavily on eggs to achieve the texture, structure and volume that consumers expect. However, eggs and other traditional texturizers are increasingly challenged by rising costs, supply fluctuations and growing pressure for cleaner, more sustainable ingredients.

A crack in the egg supply

Recent waves of avian flu outbreaks in the US and EU have caused significant egg shortages, straining supply chains and causing fluctuating egg prices. These challenges have created cost pressure for manufacturers and raised safety concerns. At the same time, growing flexitarian diets and increasing egg allergies have driven bakeries and CPG companies to seek nutritious, cost-effective alternatives that match egg performance in a range of baked products—pound cakes, sponge cakes, brioches, pancakes, pre-made cake mixes and more.

Egg functionality

“Eggs are considered a cornerstone ingredient in baking due to their versatile functionality,” explains Hadar Ekhoiz-Razmovich, CEO and co-founder of Meala FoodTech. “Replacing egg with a single, high-performance ingredient that can deliver the rise and lightness prized in bakery products is highly challenging. Groundbaker™ meets those demands perfectly. Moreover, our texturizing pea protein can be integrated into any food production line at low inclusion levels and deliver significant cost reduction.”

Supercharged to relieve dependence

Meala’s IP-protected technology provides exceptional functionality across a variety of sweet and savory food applications via unique gelling, binding, foaming and emulsification properties. Groundbaker™ is clean-label, allergen-free, and has excellent water-holding capacity. It is debuting in baked goods to help producers stabilize costs, reduce exposure to price volatility and avoid supply chain disruptions, while ensuring consistent product quality.

“Our innovative texturizing protein enables the baking industry to significantly de-risk production,” says Tali Feldman-Sivan, PhD, Co-Founder and CBO of Meala. “Producers can stabilize costs, reduce exposure to price volatility, and avoid supply chain disruptions. It also ensures consistent product quality—helping manufacturers safeguard margins and plan with confidence.”

Meala has already attracted interest from multiple food-industry players, particularly CPG bakery manufacturers and commercial cake-mix producers supplying retailers and bakeries. Meala recently formed a strategic partnership with a leading global food ingredients company headquartered in Europe. The partnership includes investment as well as marketing and distribution agreements, opening a broad distribution network for Groundbaker™.

About Meala FoodTech

Meala FoodTech was founded in 2021 by product-innovation specialists Hadar Ekhoiz Razmovich, Tali Feldman Sivan, PhD, and food technologist Liran Gruda. United by a shared vision, the team set out to revolutionize food production with clean-label, functional ingredients that enable better-for-you foods. Meala has already achieved significant commercial milestones, including the launch of its first product in Europe in partnership with dsm-firmenich.

Backed by investors including The Kitchen Hub, dsm-firmenich Ventures, Lasenor Emul SPA, EIT Food, and Milk & Honey Ventures, Meala is building a scalable platform to transform the multi-billion-dollar market for better-for-you, climate-smart food ingredients.

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Photo: https://mma.prnewswire.com/media/2771180/Meala_BakedGoods_Expansion.jpg

Source: Meala