NBA TAKE-TWO MEDIA UNVEILS NEW NBA 2K LEAGUE
New 2KL to blend competition, culture, and connection to introduce an immersive entertainment and gaming property
New League to feature influential sports creator Jesser as its Honorary Commissioner, plus original content and a first-ever open ladder competition
NEW YORK, Nov. 3, 2025 — NBA Take-Two Media (NBAT2), the next chapter in the long-standing partnership between the National Basketball Association (NBA) and Take-Two Interactive Software (NASDAQ: TTWO), today announced the arrival of the newly re-launched NBA 2K League (2KL). The new 2KL is an innovative entertainment property where competition meets culture, bringing everyone from fans to NBA players and creators together to play, compete, and build community—no matter their NBA® 2K skill level.
Featuring original content that showcases NBA players and creators competing against each other in unexpected settings, the season will also include online and in-person tournaments, as well as a first-of-its-kind open-ladder competition that places fans directly in the action.
“With the new 2KL, we’re building an entirely new type of entertainment universe that blends competition with content,” said Andrew Perlmutter, CEO of NBAT2. “Filled with wild, wacky, unpredictable and emotionally resonant moments, we’re extending the immensely popular world of NBA2K beyond competitive gaming and will show fans who their favorite athletes and creators are off the court.”
The league launch is accompanied by a multi-year partnership agreement with the National Basketball Players Association (NBPA). NBAT2 can now work directly with NBA players to unlock greater opportunities to participate in the 2KL, giving NBAT2 the ability to develop stories around specific players.
The 2KL breaks boundaries by inviting everyone to participate and will launch with six teams: Boston Celtics, Detroit Pistons, Memphis Grizzlies, Toronto Raptors, Utah Jazz and Washington Wizards. Each team will be represented by a unique duo of creators and NBA players, including Zach 2K, BEARDABEAST, Kofie Yeboah, Gradey Dick, Alex Sarr and Duncan Robinson, as well as a select number of fans who have risen through the ranks of 2K gameplay. Throughout the season, they will face off in a series of challenges—on the virtual court and in live events—for one-of-a-kind experiences that showcase the unfiltered personalities of each player.
At the center of the 2KL is Jesser, its Honorary Commissioner. Having built a community of more than 35M YouTube subscribers, Jesser is known for his basketball-centric videos, collaborations with athletes, and long-time love for NBA 2K. Alongside a board of celebrity guests including Suni Lee and Demetrius Johnson, Jesser and his team will serve as the guiding force behind the league—working together to draft players, issue rulings and keep everyone on their toes.
The inaugural season tips off with “MyPLAYER Mayhem” – a creator and player-led 2KL competitive reality series that brings their personalities, fanbases, and rivalries into play. The debut episode will launch Wednesday, Nov. 5 on the 2K League YouTube channel and culminate in two livestreamed tournaments on Twitch Nov. 8-9 and Nov. 15-16. This action-packed season opener will be followed by ongoing episodes dropping throughout the week and additional tournaments throughout the season.
Blending competition with entertainment, the new 2KL creates storylines and moments that are as unique and unexpected as the culture around the game.
Beginning Sunday, November 16, fans can sign up for “Next Fan Up,” the groundbreaking new open 2K ladder that gives any player, anywhere, the chance to compete alongside their favorite creators, NBA players and teams. Once registered, fans can choose to compete for their favorite NBA team and rise through the ranks in a series of gameplay and social media challenges.
For people who love basketball on and off the court, 2KL is an entertainment property where fans and players come together. For more information and to stay updated throughout the season, visit nba2kleague.com and follow @nba2kleague on Instagram, Twitch and YouTube.
About NBA Take-Two Media
NBA Take-Two Media (NBAT2) is the next chapter in the long-standing partnership between the NBA and Take-Two Interactive Software (NASDAQ: TTWO). The place where basketball and culture collide, NBAT2 is a modern entertainment company that will bring fans and players together through competitive gaming, social-first content, original programming and live events. Created to celebrate basketball’s unique role in culture, NBAT2 will produce stories and experiences across gaming, travel, music, fashion, food and more in partnership with tastemakers, athletes, creators and fans. The company is headquartered in Brooklyn, New York.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues—the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League—the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages. The NBA’s digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass, and its social community totals billions of likes and followers globally. NBA Cares, the NBA’s global social impact platform, drives change on issues facing fans and communities in health and wellness, civic engagement, social justice and inclusion, and sustainability.
About the NBPA
The National Basketball Players Association (NBPA) is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to protect and advance the rights of its players. The NBPA advocates on behalf of the best interests of all NBA players, including negotiating collective bargaining agreements, filing grievances, and supporting players’ post-NBA career opportunities. THINK450, the group licensing and partnership engine of the NBPA, helps build engaging collaborations between players and leading brands. For more information visit www.nbpa.com and follow @thenbpa on social.
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher, and marketer of interactive entertainment for consumers globally. We develop and publish products principally through Rockstar Games, 2K, and Zynga. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit http://www.take2games.com.
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Source: NBA Take-Two Media