Revolutionizing Retail: Pacsun Launches PS Community Hub, Merging Culture and Commerce in a Digital Community through a New Shoppable App

LOS ANGELES, Jan. 9, 2026 — Pacsun is expanding its mission to reshape retail through creator-driven community engagement with the upcoming launch of its proprietary digital platform, PS Community Hub. The brand launched the app the first week of January 2026.

The announcement was made during a discussion at NRF 2026: Retail’s Big Show in New York City focused on Gen Alpha and Gen Z research. The session featured Pacsun CEO Brieane Olson and Business of Fashion contributor Sheena Butler-Young.

“The creation of PS Community Hub demonstrates Pacsun’s purpose-driven retail strategy, putting creators and our youth community at the heart of our plan to fuel sustainable growth, cultural relevance, and innovation in retail,” said Pacsun CEO Brieane Olson. “Our deep generational listening and insights from the Pacsun Youth Report have been instrumental in shaping this initiative, ensuring that we address the evolving needs and aspirations of our young consumers and remain at the forefront of technology and social commerce.”

PS Community Hub is a first-to-market concept that integrates social connection, creator monetization, and co-creation opportunities—moving beyond traditional retail apps or loyalty programs. Everyday users and creators can collaborate, share authentic content, participate in immersive experiences, and engage with like-minded peers while enjoying social shopping features that convert engagement into sales.

The platform incorporates AI for content review, personalization, customer service, and analytics to enhance e-commerce and social-driven retail. Creators will have tools for content publishing, personal brand building, and monetization through affiliate commissions. The Hub also provides a growth path for creators to increase exposure, unlock opportunities, and enable top users to co-create capsule collections—bridging digital community engagement with real-world product creation.

“PS Community Hub represents a bold step forward in business innovation. By harnessing AI, advanced algorithms, and cloud-native technologies, we are building a next-generation mobile platform designed specifically for Pacsun’s Gen Z and Gen Alpha customers,” said Pacsun Chief Digital and Information Officer Shirley Gao. “The app delivers an immersive ecosystem where customers, creators, and brands come together to collaborate, share authentic perspectives on fashion and lifestyle, and actively co-create what they want rather than being told what to wear. This is not just a new app; it’s a new model for how fashion connects, listens, and evolves.”

About Pacsun

Pacsun is a purpose-driven specialty retailer offering a curated cross section of emerging brands and trending fashion through the lens of youth culture. Delivering contemporary, streetwear, and activewear, Pacsun partners with brands at the intersection of fashion, music, art, and sport to offer curated collections, exclusive products, and creative collaborations that inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is co-created in Los Angeles. Follow @pacsun on TikTok, Instagram, X and Facebook.

Source: Pacsun